Get your SaaS Idea Validated | 48-Hour SaaS Validation Blueprint

Actively working on developing any SaaS idea often turns into a gamble, as the idea has a chance to fail. And let me tell you, even though they look attractive on paper, most of the ideas end up failing for various reasons. Then follows regret for wasting time and resources on developing the SaaS product, and so on. So, how do you do this right? How do you know if your SaaS idea is solving a problem that your target audience is facing? In this article, I talk about a 48-Hour SaaS Idea Validation blueprint without extensively spending time and resources on developing it.

What exactly is SaaS Validation? - The Truth

Validation of a SaaS idea is not about understanding what works but rather understanding what does not.

Many SaaS founders jump straight into coding because they think that their idea is original. They do not want others to steal their ideas or get an edge in the competition. While it is somewhat true, just tunnel visioning on this fact will likely turn out negatively for your SaaS idea.

So, ask yourself: 'what problem is your SaaS idea promises to resolve?' And 'are people looking for this particular solution your SaaS product provides?' 

It may take you a substantial amount of time to reach the answer. But when you do, you may have a clearer picture of what you would want to develop. That does not mean you jump into full-time coding on developing the idea right off the bat. Before that comes understanding your market and niche.

The 48-Hour SaaS Idea Validation Blueprint

Instead of understanding the problem on the surface and diving straight into coding a full-fledged product, consider listening first.

Even though you understand the problem, does your target audience feel the same? Is the problem significant enough to make people pay you for a solution? Perhaps what you are understanding as a problem may not be a problem for others in the first place.

So, how do we exactly understand a problem?

Define the Problem – This is the Hardest Part

Write the problem in one statement that you think may resonate with your target audience. Here's the syntax:

"I help [Target Audience] solve [Specific Problem] by [Clear Solution]."

Can you fill in all the blanks? If your answer is yes, then you are ready for the next step.

If you cannot, do not be sloppy. Filling answers in the syntax above can give you a clear sight of what you must develop.

If you cannot find the right answer, explore platforms like Quora, LinkedIn, or Reddit where people ask tonnes of questions. What you are looking for in the sea of questions are questions like "I hate...", "How can I..." or "Why does..."

You're ready to move to the next step once you figure this out.

Build a Landing Page to Validate your SaaS Idea with Real-Time Data

You are not just all about words; you are serious about your idea. And nothing states your seriousness more than having a landing page that represents your idea.

Now, you don't really have to hire a web developer to make a landing page. You can easily do it by yourself with Carrd. Carrd will help you create a professional, responsive landing page for free and for as long as you like.

Now, what would your landing page include?

A headline that states the pain point of your target audience.

A subheading giving a solution to the problem or a promise to resolve the problem.

A waitlist counter would be especially effective if there are people already waiting for you to develop the idea.

An early access button will compel more and more visitors to click on the button.

You do not need logos or any fancy features. After all, the objective of your landing page is to describe a problem that resonates with your target audience and a promise that your upcoming SaaS product would show.

And that brings us to the next part of the article.

The Three-Question Survey Works Wonders in Validating your SaaS Idea Blueprint

The Early Access button will lead your visitors to a 3-question survey. Nothing too complicated or fancy. It is something they would be able to answer within a minute.

What would you ask in these three-question surveys? Here's what I would ask.

1. What is your biggest headache with the [PROBLEM]?
2. How much does this cost you per month?
3. Would you pay X$/month to fix your problem?

Visitors would be able to answer these engaging questions within a minute or two. These answers will help you understand how well your idea fares within your target audience.

Now, when it comes to surveying the market, data is everything.

Promote Your Homepage and Drive Traffic

Google Ads is an affordable option to market your landing page with accurate phrases to attract the right audience. You can also consider trying other platforms such as Facebook or LinkedIn for affordable advertisements.

Related: Finding your Target Market

After 48 Hours, Answer these Three Questions for your SaaS Blueprint Validation

1. Did at least 5 percent of visitors sign up?;
2. Did survey respondents reveal the same frustration?; And
3. Did anyone say that they would pay for this if it existed?

If your answers are yes to all three, you are on a correct track. Now, you can safely work on your SaaS idea.

If any of the questions return with a no answer, then you may have to make certain changes in your strategy. Consider changing target keywords, revise and understand the market problem or your solution to the problem, or simply find a new problem you can work on.

Conclusion

A SaaS validation blueprint is not a once-off checkbox. You have to revise your strategy until you find your perfect blueprint. This statement may sound absurd, but the faster you fail at your attempts, the better your blueprint will be. And it will be something that truly works with your target audience.

I have a video explaining the exact same matter but with examples as well. I highly recommend you check out the video on my YouTube Channel.

Validation of your SaaS idea can be a challenging task. I highly recommend you use AI tools like ChatGPT to brainstorm how you can tackle certain roadblocks. Or, you can simply contact me if you are hitting roadblocks. I would be glad to help.

To reach out, simply contact me via the form provided in the link, and I will get back to you.